We work where our commercial understanding runs deep — construction, technical and installation product categories with complex buyer maps and long cycles.
Each sector below includes the commercial context, the common sales challenge, and how we typically help.
Professional and industrial tools sold through wholesalers, specialist retail and direct-to-contractor channels.
Cutting through a crowded category where distributor shelf presence and installer preference dominate.
Prioritising the distributors and installer networks that fit your positioning, and building real category engagement.
Materials sold into contractors, project buyers, wholesalers and specification-led channels.
Long specification cycles and complex buyer maps that dilute commercial attention.
Structuring commercial focus around the accounts and specifiers that actually move the category.
Products sold into electrical, plumbing and mechanical installer networks and specialist wholesalers.
Installer relationships are the real commercial gatekeepers — and they are hard to build from abroad.
Working locally on installer and wholesaler engagement with credible, technical commercial dialogue.
PPE and workplace safety equipment for industrial, construction and infrastructure environments.
Category leaders dominate wholesaler shelves; category-relevance and category management matter as much as product.
Building category-level engagement with distributors and end-user procurement.
Complex technical products with long specification, evaluation and commissioning cycles.
Buyers include technical, commercial and procurement roles — each with different criteria.
Mapping buying groups, running structured dialogues and progressing accounts through the full cycle.
Energy, electrical and infrastructure-adjacent products sold into utilities, contractors and technical channels.
Fragmented buyers, long procurement cycles and heavy technical qualification.
Prioritising the accounts worth commercial energy and running the engagement to specification.
Category-driven brands that depend on wholesaler engagement to reach installers and contractors.
Building pull with wholesalers when category attention is scarce and margin pressure is real.
Building the commercial and category-level dialogue that keeps the brand relevant.
Brands selling directly to contractors, installer networks and project buyers.
Reaching the right roles in fragmented, relationship-driven buying environments.
Running structured account-level outreach and turning first contact into commercial dialogue.
Tell us about your category and your commercial situation. We'll come back with a direct view on where we can help.